Health

Market access

Strategy and execution across the product lifecycle

Our services help life sciences companies navigate uncertainty and maximize asset value across the product lifecycle — from early development through launch, growth, and maturity.

At LCP Health, we enable successful market access by combining rigorous analytics, deep payer insight, and practical execution across pricing, reimbursement, trade and channel strategy, and patient support.

We partner with clients to develop evidence-based strategies, set clear pricing and access direction, and engage payers effectively—while operationalizing trade, distribution, and patient service models that position products for sustained commercial success in evolving healthcare systems.

Our tailored approach integrates insights and execution across the entire product lifecycle, translating global value strategies into compelling, locally relevant solutions spanning coverage, contracting, distribution, and patient support—ensuring resonance with payers, providers, and patients alike.

Bringing value and access strategies to life

Securing reimbursement and access for innovative therapies is about ensuring the right patients receive the right treatments at the right time.

At LCP Health, we translate product value into real-world access solutions that improve outcomes, reduce disparities, and support health equity across diverse populations.

We partner with clients to anticipate and overcome clinical, economic, operational, and systemic barriers to access. By integrating evidence generation, reimbursement strategy, trade and channel design, and patient services, we create access pathways that are not only viable—but practical, scalable, and equitable.

Grounded in real-world data and analytics, our approach reflects how coverage, reimbursement, distribution, and patient support programs interact to shape outcomes. We design solutions tailored to variation across geographies, populations, and care settings—expanding access, minimizing patient burden, and supporting consistent, durable reimbursement.

By connecting value strategy with execution across reimbursement, channel, and patient support ecosystems, we help clients move beyond approval to achieve meaningful, sustained access that improves outcomes and advances equity in the US healthcare system as well as globally.

We support our clients across the following areas:

Evidence and access foundations

We help establish the clinical, economic, and pathway foundations required to support payer coverage and reimbursement decisions.

Payer evidence gap analysis and payer rationalized clinical trial design
Landscape analyses, including clinical, competitive and pricing and reimbursement Landscape
Pathway mapping (clinical and reimbursement)
Patient and provider segmentation

Market access strategy and insights

We support strategic decision-making across portfolios and individual assets by providing clear, evidence-based direction on access risk and opportunity.

Market access strategy / roadmap
Portfolio planning; indication sequencing
Business development / licensing evaluation (opportunity assessment / asset due diligence)
Analog analysis
Payer segmentation
Payer research / advisory boards

Pricing, reimbursement and contracting

We design pricing and contracting strategies that balance value recognition, access, and financial sustainability.

Strategic and tactical pricing analysis
Contracting strategy and tactics
Payer budget / impact modeling
Gross-to-Net (GTN) and revenue forecast modeling

Payer value and communications

We translate clinical and economic evidence into compelling, credible value narratives that resonate with payers and other key decision makers.

Payer value story / messaging
Global value dossier strategy and development
Payer value decks and access toolkits
Internal training and preparedness (inc., objection handling and payer simulation workshops)
Payer focused publications
HTA strategy and submission support

Trade and channel

We support trade and distribution strategy from design through implementation to ensure access readiness and execution excellence.

Trade and channel strategy, design and readiness through implementation execution
Established channel operations review and optimization
Trade and channel partner contracting and onboarding (e.g., development, negotiation, redlines and execution)
Financial impact modeling

Patient services

We design and optimize patient support solutions that remove access barriers while managing operational and financial risk.

Patient services strategy and design
Program implementation support
Patient Support Program (PSP) and Field Reimbursement Manager (FRM) satisfaction
Program operational review
Financial exposure modeling