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Sam Hollister

Head of UK Market Strategy

I provide our clients with invaluable energy market insights, empowering them to navigate the complexities of the evolving energy landscape.

With over 15 years of experience in government policy across the UK and Europe, I specialize in energy markets and the energy transition. As Head of UK Market Strategy, I work closely with investors, developers, and policymakers to shape market frameworks and unlock commercial opportunities.

I’ve represented the energy sector on high-level government taskforces and regularly contribute to national media on policy, power markets, and energy investment. I'm also a member of the British Institute for Energy Economics.

Featured insights

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What (and who!) makes a great energy insights app?

Who’s leading in 2025? Explore top energy apps ranked across 25 EU markets.

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Long exposure car lights on a road at night

The road ahead: The European energy transition report

The energy transition is accelerating, and the energy sector's traditional value chains are being reshaped at pace. Get the essential insights for companies navigating this transition.

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Safe products, unsafe choices: Why consumer confidence is the real barrier to Europe’s energy transition

Explore why consider confidence is now essential to accelerating Europe's residential energy transition.

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Flexibility value streams: monetizing residential Electric Vehicle flexibility

Discover how to unlock residential EV flexibility value and investment opportunities across Europe.

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