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Sam Hollister

Head of UK Market Strategy

I provide our clients with invaluable energy market insights, empowering them to navigate the complexities of the evolving energy landscape.

With over 15 years of experience in government policy across the UK and Europe, I specialize in energy markets and the energy transition. As Head of UK Market Strategy, I work closely with investors, developers, and policymakers to shape market frameworks and unlock commercial opportunities.

I’ve represented the energy sector on high-level government taskforces and regularly contribute to national media on policy, power markets, and energy investment. I'm also a member of the British Institute for Energy Economics.

Featured insights

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What (and who!) makes a great energy insights app?

Who’s leading in 2025? Explore top energy apps ranked across 25 EU markets.

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Long exposure car lights on a road at night

The road ahead: The European energy transition report

The energy transition is accelerating, and the energy sector's traditional value chains are being reshaped at pace. Get the essential insights for companies navigating this transition.

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EV Driver Survey

The 2025 EV Driver survey explores how drivers are charging, the brands they trust, and their attitudes towards new entrants, smart charging, and the future of mobility.

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8 trends in the evolving residential solar landscape

Key sector trends in the solar industry, where pragmatic revenue projections and a shift towards customer-centric business models could pave the way for success despite current challenges.

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