Sports analytics & advisory
Global soccer investment and advisory
We help US investors understand the opportunities, risks, and governance landscape of acquiring or investing in UK and European soccer clubs.
European soccer presents unique challenges for US investors, with open league structures, promotion and relegation, and volatile financial performance unlike the franchise-based US model. Governance is fragmented and unfamiliar, with new regulators and UEFA licensing requirements.
Cultural dynamics also differ – fans, local authorities, and media hold real influence, and clubs often prioritize community over profit. Many teams operate at a loss. Women’s soccer offers growth potential, but it is still in an early development phase. Navigating this landscape requires a deep understanding of both risk and nuance.
We can support US investors to:
Understand the landscape
European soccer doesn't follow the US sports model and requires a different investment lens
Spot growth opportunities
From emerging women’s teams to undervalued clubs, we identify where potential meets purpose in a fast-evolving market
Invest with confidence
We help assess club structures, financial health, and stakeholder influence – so you can make informed, strategic decisions
Our team combines expert knowledge of finance and governance of soccer clubs in England and across Europe – across both men’s and women’s soccer – along with advanced soccer analytics capabilities, including our TransferLab player recruitment platform.
European soccer offers compelling opportunities – but it’s a fundamentally different environment from US sports. With open league structures, promotion and relegation, complex governance, and deeply rooted cultural dynamics, the risks are real and the learning curve steep. Many clubs operate at a loss, and while women’s soccer is growing, it remains early-stage and often tied to more well known men’s teams. With over 20% of directors at regulated English clubs now from the US or Canada, interest is rising – but so is the potential to misstep.
We help US investors navigate this unfamiliar ground by providing clear insight into club structures, financial realities, and stakeholder expectations. Our advisory supports informed decision-making and strategic investment in a market where success depends on understanding more than just the numbers.
Ready to explore opportunities in European soccer? Get in touch with our experts to discuss how we can support your investment strategy.
Our experts
Our latest market insights
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The Football Governance Bill: Why it’s happening, what it will mean, and will it work?
We call for three areas to be prioritized to ensure the Independent Football Regulator (IFR) delivers meaningful change for men's clubs, their fans, and the wider community.
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The Football Governance Bill: what does good fan engagement really look like?
We look at the role communication plays in effective fan engagement and what the new regulations are likely to mean for clubs under the supervision of the new Independent Football Regulator.
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Financial sustainability of men's soccer clubs: Bigger and better – but also riskier
The second edition of our annual report on the financial sustainability of men’s soccer clubs in the English League pyramid.
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Soccer Governance in Transition
We explore who’s running the clubs in the English men’s soccer pyramid – and what needs to change.
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Premier League vs Manchester City – What could happen and what will it mean?
We examine various possible implications of the verdict in the English Premier League's high-profile case against Manchester City.
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Creating a sustainable future for soccer – the women’s game
We outline our views on Karen Carney’s review into the future of women’s soccer.
Get in touch
If you would like to know more about our services and how we can help you with sports insight and analytics.
