Real world
evidence generation


We are experts in helping clients in the pharmaceutical, MedTech and healthcare industries use real world healthcare data to meet their evidence generation needs.

Our team of Masters and PhD level statisticians, epidemiologists, health data scientists, medical doctors and health data engineers are highly experienced and bring deep technical, clinical and scientific expertise to the work we do, combining cutting edge statistical, epidemiological and machine learning methods with modern and agile health data science approaches and tools. Our team’s publications track record in high impact journals including The Lancet, BMJ and PLOS Medicine, means that we have the experience to help our clients communicate scientific-grade real world evidence with clarity and rigor.

How we can help

We support clients with real world evidence (RWE) needs across the medicine development lifecycle, from generating epidemiological data to support early phase clinical development plans, through to pre-approval studies to provide evidence to payers and HTA agencies, and post-approval RWE to help stakeholders understand the effectiveness and safety of medicines used in real world healthcare practice.

We always try to think outside the box when thinking through our clients’ evidence generation challenges, and bring our commitment to great quality science and working in a collaborative, agile and friendly way to all our work. We would love to discuss your evidence generation needs and how we can help in our areas of expertise, including:

  • Designing and carrying out real world evidence studies using data from electronic healthcare records, biobanks, registries and claims databases
  • Burden of illness studies to support payer evidence submissions
  • Advanced study designs such as real world external comparators, target trial emulation and disease trajectory modelling
  • Real world data source landscaping and assessment
  • Studies using complex linked data including multiomics (e.g. UK Biobank) or linked health and social care records (e.g. Discover)


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Explore our solutions

We understand  that developing a comprehensive Real-World Evidence (RWE) strategy is not just a necessity, but a game-changer for life science companies. Leveraging our deep expertise, we help our clients develop holistic strategies that plan for all RWE needs across all stages of the medicine lifecycle.

We apply scientific rigour to evaluate the economic and clinical value of healthcare interventions using both traditional and innovative perspectives and methods.

Supporting our clients to achieve equitable health outcomes is a golden thread throughout our work. We combine our expertise to translate evidence into change and apply population health analytics to help reduce inequalities in health and health outcomes.

We integrate a wealth of health and health-related datasets and develop bespoke interactive visualisations to make it accessible and rapid for clients to glean insights across a range of areas.

Explore our publicly-available health dashboards to see how we take real world datasets and develop dynamic, interactive data visualisations.

Get in touch.

If you would like to know more about our services and how we can help you with health analytics get in touch.

Contact us