UK
Energy transition
Customer insights
As energy shifts toward a service-oriented sector, investing in customer insight is becoming a critical driver of engagement. Smart insights are key to retaining, acquiring, and growing the value of energy customers in an increasingly competitive market.
But it’s not always easy to pinpoint where the real value lies for energy companies or their customers.
That’s where we come in. With years of experience in customer research and a deep understanding of the business models and propositions being commercialized across Europe, we help our clients identify their customers and uncover what will truly gain traction with them.
LCP Delta brings a strong foundation of knowledge and experience to our customer and market insights consulting. We combine our leading energy-sector expertise with deep experience in customer research and behavioral science to uncover valuable consumer insights.
Examples of our customer research based consultancy projects include:
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Pan-European EV driver survey: Conducted a large-scale survey of 25,000 EV drivers for a rapid charging network provider to understand driving and charging behaviors in Europe. The insights informed the client’s go-to-market strategy and marketing approach.
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Gas heating installer research: Partnered with a heating equipment manufacturer to understand installers’ perspectives and training needs for transitioning to air-source heat pumps. The research uncovered valuable insights that helped the client design and launch a targeted Air Source Heat Pumps (ASHP) training program.
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Low-carbon technology adoption study: Applied a mixed-method approach for a nonprofit organization to explore customer attitudes toward installing low-carbon technologies across diverse customer groups. The study included focus groups, interviews with vulnerable customers, and an online survey.
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Quantitative market study: Delivered a detailed study across 11 markets for a renewable energy company to identify potential buyers of low-carbon technologies. Using cluster analysis, we created customer personas to help the client understand future buyers and develop effective targeting strategies.
Featured insights
What (and who!) makes a great energy insights app?
Who’s leading in 2025? Explore top energy apps ranked across 25 EU markets.
The road ahead: The European energy transition report
The energy transition is accelerating, and the energy sector's traditional value chains are being reshaped at pace. Get the essential insights for companies navigating this transition.
EV Driver Survey
The 2025 EV Driver survey explores how drivers are charging, the brands they trust, and their attitudes towards new entrants, smart charging, and the future of mobility.
8 trends in the evolving residential solar landscape
Key sector trends in the solar industry, where pragmatic revenue projections and a shift towards customer-centric business models could pave the way for success despite current challenges.
Get in touch
If you would like to know more about our services and how we can help you with energy transition.
