Talking New Energy: How decision security accelerates the energy transition

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In this episode, we speak to David Trevithick, LCP Delta customer expert, about customer decision-making and what we call decision security in the context of the energy transition.

We discuss:

• How customer confidence impacts the adoption of new energy technologies and services.
• The concept of decision security and its commercial significance.
• How companies can design propositions to build trust and reduce perceived risk for consumers.

What’s one thing you would like listeners to take away from this?

• Even with safe and technically sound solutions, mass adoption in the energy transition depends on giving customers the confidence to make high-stakes decisions for their homes.

Any recommendations?

• Read our blog to find out why confident consumers enable the energy transition.