George Martin

George Martin
Senior Consultant

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Phone_Icon +44 (0)20 7432 3061


I am a Senior Consultant working in LCP's Energy Analytics practice specialising in modelling and analysis of the British and Irish energy markets. I help our clients with a range of real-world problems to help the navigate the energy transition required to reach Net Zero emissions using innovative modelling and analytical techniques and in-depth industry knowledge. This includes providing analysis and insight on operations of individual generation assets, impact of policy changes and challenges and opportunities facing electricity markets.

Previously I was the lead on the UK government’s power sector modelling, providing modelling and insight on how the UK can reach the new Net Zero climate target by 2050 and fully decarbonise the power sector by 2035. During my time in government, I provided analysis and insight to inform a number of power sector policies and strategies including the Net Zero Strategy, British Energy Security Strategy and Energy White Paper.

Enabling clients, from BEIS, to investors and developers through to battery optimisers and traders to understand the potential of battery storage in GB and Ireland.

Strategic advice aimed at maximising the benefits and minimising the risks associated with the Capacity Market and Contracts for Difference.

We can help our clients with a wide range of issues from whole system modelling to individual power plant and policy impact analysis.

We provide detailed forecasts of the GB and Irish power markets, using our EnVision modelling framework. This can provide both short-term and long-term forecasts of all key system metrics, from system wide to individual assets.

We work extensively in the Irish market, providing market modelling and analysis to investors, generation owners and governments.

Our understanding of market dynamics and modelling experience allow us to offer evidence-based recommendations on complex policy and regulatory issues that allow fully informed decision-making.

Enabling wind asset owners and investors navigate the multitude of factors impacting when, where and how to develop their wind farm.