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S7 Ep. 36

Investment Uncut: Bart Huby & Jacques Foex - how to run a successful football club

Investment Sports analytics & advisory Risk modelling Risk

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Most football clubs lose money, yet American investors continue to pour capital into the game. What are they seeing that others are missing? And can data and analytics help turn football clubs from passion projects into viable investment opportunities? 

In this episode, we’re joined by LCP’s football analytics experts Bart Huby and Jacques Foex to explore how football is becoming increasingly data-driven. We discuss what the analytics tools aim to do, and how can analytics be combined successfully with a recruitment and commercial strategy to help successfully run a football club. 

What should listeners keep an eye on during the World Cup?

The World Cup remains football’s biggest scouting stage. We’ve written a blog on this in more detail, but two interesting players to keep an eye on are Martin Baturina and Bilal El Khannouss.

  • Baturina is a Croatian left winger, has beaten some giants of the Italian game, and we’re looking forward to seeing if he’ll show those skills against England on 17 June.
  • El Khannouss is a very skilled attacking midfielder who plays for Morocco and has been playing in the Bundesliga for Stuttgart this year. 

Any recommendations?

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