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Customer research

With increasing digitalisation of appliances and meters, suppliers are able to use new sources of data to understand customer behaviour and drive customer engagement. Intelligent insights are the key to keep, acquire and grow the value of energy customers in a highly competitive world.    
But it is not always easy to identify where the value lies for energy companies or customers. That is where the LCP Delta team can help: we have many years of experience of understanding the market through customer research combined with an intimate knowledge of the business models and propositions that are being commercialised across Europe – we can help you identify what will get traction with your customers. 

It is vital that companies playing in the downstream energy sector understand their customers – and as we move towards more service-based operations we are seeing customers get more engaged and more invested. We can support you in understanding what customers need, want and will invest in, and can help you drive customer engagement, customer value and new sales. We offer support for clients via: 

Consulting and advisory support

We understand customers, market dynamics, low carbon technologies, business models and the impacts of policy and regulatory changes on the downstream energy transition. This gives us a unique position and ability to advise our clients on what customers will engage with and pay for, and allows us to more accurately size market opportunities in our forecasting. Our typical consulting work includes:

  • Market sizing, forecasting and deployment of new energy technologies and services.
  • Competitive landscape and analysis of key players, technologies and business models.
  • Customer research and insights, client archetypes and policy impact analysis – including undertaking primary customer research.
  • Strategic advice, due diligence, scenario development and thought leadership.

Subscription research

Our customer insight expertise is embedded within our downstream subscription research services. Every year we undertake a range of customer research in our home energy subscriptions. This encompasses sector-specific topics including an annual EV driver survey and regular heat focussed customer research, as well as broader themes such as “the impact of the energy crisis”. This adds to our energy sector-specific expertise so we can help our subscription clients with deeper and more joined-up insight about customer needs, motivations and expectations, and how best to position products and services in the market.

Training and masterclasses

We offer bespoke training and masterclasses to help your team understand the complexities and opportunities within home energy, and understand the policies, players and financing that is unlocking this key market. 

Get in touch

If you would like to know more about our services and how we can help you with energy transition.

Contact us